Florence Montmare is an artist, photographer & creative director,  whose creative search has drawn her across the globe. Born in Vienna and raised in Stockholm by Swedish and Greek parents, she graduated with an MBA in Innovation and Design Management from Linnaeus University in Sweden. Subsequently, she worked for several years as a creative consultant in corporate advertising. Seeking challenge, she took $200 and a single suitcase with her to New York City in 1995, transitioning simultaneously from the corporate to the fine art sphere. In the following years, she traveled South America with only her Nikon F-301, a backpack full of TRI-X, and a diary, and worked on collaborations with international creative agencies and artists.  After graduating from the International Center of Photography in 2000, Florence established a photography and design boutique, Flow Image, in Sweden and Florence Montmare Studio in New York. Currently, she produces and directs creative content for print and online media, campaigns, exhibitions, installations, television and film, while lecturing and showing at universities and galleries internationally. Most of Florence’s work is process based - from concept to performance. Her writing, photography, video, performance, and installations are all utilized. Her fragmented stories function as a catalyst for the viewer’s personal fantasies, an open door into one’s own self discovery. 

CLIENTS
Adidas
AFA Insurance
Arjo Wiggins
Big Apple Circus
BIG Communications
BK NEXENT, Inc.
Bladh by Bladh
Bluefish Pharmaceuticals
Boom!Health
Botkyrka Municipality
Child focus
Creative Fix, Japan
Diners Club
EuroClear
Felissimo Design House
Gudrun Sjöden
Harley Davidson
Horizont Security
Icon Magazine
Linnaeus University
Maybelline
Meredith
MCM Motorcycle Magazine
ModaCycle
Museum of Far Eastern Antiquities
Natur & Kultur Publishing
Nivea
Nordic Business Institute
NPS
Oenoforos Wine Imports
Omnilife
Panthera Film & TV
Passy-Muir
Pig Iron Theatre Company
Planetarium Travels American Express
Proximus Telecom
Ringling Brothers
Roundtable Technology
Silo Design
Sony Music BMG
Spiegelworld
Spirit & Flesh Magazine
Stockholm University
Stureplansgruppen
Tackolov Advertising
Teater Slava
3 Legged Dog Theatre
Universal
Utowa
Vattenfall Electricity Sales
Queen of the Night 

Using Format