Florence Montmare was born in Vienna, Austria and grew up in Stockholm, Sweden. She studied innovation and communication and worked for several years as a creative consultant in advertising. In 1995, she relocated to the United States and soon after began a transition into studying photography and graphic design at the School of Visual Arts and at the International Center of Photography. 

Florence creates and directs creative content for print and online media, exhibitions, television and film. She has been a guest lecturer and teaching assistant in video and photography at ICP, Stockholm University and other universities in Sweden. Her work has been exhibited internationally.